30 Days of Dreamers & Doers | Camille James
Juice 4 Life is in the business of teaching others how to heal with food by introducing plant-based foods and drinks along with healthy practices that are easy to follow. Currently, we travel around the country hosting popup shops, retreats and speaking engagements and our kitchen is located in Bellevue, Nebraska.
CJ: My name is Camille James, but many refer to me as the Juice Lady and I’m cool with that too. I’m a nutritionist, but my real training derived from being diagnosed with reoccurring tumors because of my previous lifestyle and food choices. Over time I became desperate to find an alternative to traditional medicine and came across a group in my hometown of Los Angeles who operated a catering business called, Soul Vegetarian. I traded my skills as a web designer in exchange for learning how to heal using what’s available in the garden. To my surprise, there was a plethora of gifts and wisdom there. Once I healed, they asked me to do three things:
Heal myself first,
Heal my family,
Expand and heal my community.
I’ve been doing just that for over 12 years now.
CJ: My brand is simply a reflection of my lifestyle which promotes trusting what nature provides. The name Juice 4 Life speaks for itself. We’re just using living foods and serving them up as drinks to restore the body so that it can naturally heal. I’m asked all the time how long should someone juice? For life, because there’s no end date to healing. It’s a lifelong journey and that’s what a lifestyle really is.
Personally I don’t like titles, but the closest description I can give is caretaker. Through the ups and downs of growing a brand, I’ve learned it’s not about me, but rather what it provides for others. I’m honored to be chosen for such an important mission to bring others back to the garden.
What is your earliest memory being involved in your business?
Before I signed the lease to my kitchen, I had about $10 in my pocket and this big mission to heal the community I lived in. That weekend I accepted a dare to go skydiving for the first time. It was the wildest ride of my life and since I didn’t die, I figured why not follow the impossible path set before me. I signed the lease that Monday and got on YouTube so I could learn how to install flooring. The rest is history.
What about this lane makes you so passionate about it?
The garden is my church and my university. It’s like growing wheatgrass. We soak the seeds until they sprout and then we place them in rich soil. A dark cover with tiny holes is placed over the seeds. For days, the tiny sprouts have to struggle for the light and because of the struggle the grass blades become stronger. Just before the grass gives up from the lack of light, we remove the dark covering. Then we watch as the sprouts spring up and become rich in chlorophyll which is the ultimate source of light and healing. This taught me to never fear struggle. It is a necessary step in growing up.
10 years ago would you have pictured yourself in this position?
Yes, because I’ve been living this journey for more than 10 years. It’s what I do and will continue to do for a very long time. It changes and transforms, but the main objective always stays the same.
How do you hope people feel after working with you?
The key word is hope and that’s what nature provides. I simply use my hands to work with the creations of God’s hands and the garden does the rest.
Can you name a highlight of your career?
When my friend, Kallie Hinson with KallieRen Designs created my logo. That’s when it stop being about me and the business became its own entity.
Would you go back and change anything?
We started out debt free, but later we applied for a small business loan. We should have stuck with allowing the business to grow organically. Debt is definitely a form of slavery and can distract you from your main objectives. You’ll forget why you even started by the time you finish paying the banks.
My advice is to never be afraid to fail and my reminder is that you are wonderfully made.
If you've never visited this shop, it's simply something you must do. The vibes, the energy, the positivity and educational nature. It is definitely a gem that just keeps giving.